Al Qamar: modest dress, made modern, sold with care.
The online store for Al Qamar Islamic Wear, a brand of premium thobes shipping across the United States. A quiet storefront, built to answer every question a first-time buyer has before they ask it.
At a glance
Buying a thobe online is hard.
The brand starts from three problems with buying modest wear online: clothes that look good in photos and disappoint on arrival, sizing that's hard to get right without trying something on, and premium-looking brands that charge for the name.
The store answers each one in its design. The product is shown plainly, fit is explained before it's chosen, and the "Why Al Qamar?" section on the home page sets each problem beside the brand's answer to it.
- Client
- Al Qamar Islamic Wear
- Type
- Online store and brand site
- Market
- United States, with free shipping on larger orders
- Our role
- Storefront design and build, brand presentation, content structure, guides, support pages
- Website
- shopalqamar.com
A quiet presence.
Al Qamar means "the moon", and the brand describes itself the same way: present, composed, never loud. The store follows suit, with a monochrome palette, generous white space and a thin, elegant wordmark, so the fabric and the silhouette do the talking.
The signature Premium Emirati Thobe is presented in nine considered colors and two fits, each color with its own product page. The collection page opens with a short note about the fabric and a link to the guide on choosing the right thobe, for anyone who's new to the brand.
Everything worth knowing before you buy.
The guides library turns the store into a reference: a complete guide to the Emirati thobe, how to choose the right one, a size and fit guide that explains slim and regular, a fabric guide, care instructions, styling notes for Eid, Jummah and everyday wear, and a guide to the regional names: thobe, kandura and dishdasha.
Good guides answer the questions that otherwise become returns.
The details that earn the first order.
Clear shipping
Free U.S. shipping over a set order value, and a stated dispatch time of two to three business days.
Simple returns
A 14-day return window and a dedicated page for filing a return, linked from every footer.
Size help
A size chart and a fit guide, so customers can measure once and order with confidence.
Privacy choices
A privacy policy and a data-sharing opt-out page, alongside the FAQs and contact page.
From brand to checkout.
- Storefront design
- Brand presentation
- Collection and product pages
- Brand story page
- Seven-guide content library
- Size chart and fit guidance
- Returns and support pages
- Email sign-up offer
- Mobile-first layout
- Shipping and promotion messaging